I completed a survey for the Trump campaign about a month ago and my spam email now gets flooded with messages daily. I feel these emails capture a sense of this man’s campaign and ethos as a public figure.

The incessant messaging mirrors his Twitter account: a persistent flood of unsubstantiated claims and hyperbolic accusations, distasteful self-praise, and just plain mean name-calling, peppered sporadically and randomly with capitalized words.

Even when asking for monetary support, the Trump campaign emails appear divisive and reinforce a scarcity mindset.

This email is for PATRIOTS ONLY and is not intended to be shared.
P.S. Remember, this email isn’t for everyone.
He requested that we only reach out to his most loyal supporters with this offer, so DO NOT share this email with anyone else.

His appeals for donations come off as click-baity or infomercial-like. They try to make the recipient of the email feel important, as if Trump knew you.

Today, I am calling on you to take the next step and become an Official 2020 Trump Platinum Member during this critical 2020 Election Year - we won’t win in November without your support.
We’re sending him a list of EVERY Patriot who steps up in the NEXT HOUR. Make sure he sees your name on that list.

Or, when that doesn’t work, the email directly challenges the recipient.

I thought YOU would definitely be on there as one of my TOP supporters, but when they pulled your record, Trevor, it showed that you were in the bottom 1% of all Trump Donors.
I’m depending on your support, Trevor, and I need you to step up. Where have you been?

Even the ‘prizes’ that are offered (if you donate money to the campaign) are things that he himself would want—I guess? It’s hard to imagine who would be motivated by some of these rewards: a meaningless ‘platinum' card, a gaudy hat plastered with American military insignia, a framed donor list?

I’ve asked my team to print and frame the 100 Days Out Presidential Donor List made up of the first 100 Patriots who choose to step up at this critical time. This list will proudly hang in my office for me to admire, and I want to see your name on there.
We have less than 800 of these iconic hats left, and once we run out we cannot guarantee they’ll be restocked.

And hey, if that doesn’t work, he can always go back to bashing someone else.

As if it wasn’t already obvious, Joe Biden has absolutely lost his mind.
Joe Biden wants to undo all of President Trump’s great progress and he’s LYING to you to try and do it.

The only question to ask at this point is, what does this say about the state of our country?

No matter the outcome of the election, regardless of who we are or where we live—it’s clear there are pressing demands on this moment of history. How did we get to this use case for social media? With climate change, the coronavirus, civil unrest across the nation, and a struggling global economy, we must be better. Let’s look at ourselves first, and let’s be the change we want to see. We have serious problems right now that won’t go away without pain and effort. But we can solve them. We can revitalize our species, and we can change the world. It doesn’t start in November. It starts now.