We care so much about the what, The Who, the when. How much do we consider the how, and more importantly, the why? There are greater forces at work beyond what we consume. Are we centered within ourselves? Especially right now, consideration seems not only prudent... but vital. What world do we live in, and why? We must ask ourselves these types of questions. Because if we do and mean it, we will strenuously, arduously... rigorously, make a better world.